Saturday, September 3, 2011


Topping the topless of a decade before, Gernreich countered in 1974 with yet another extension of the maxim "less is more" - A breach creation he called "The Thong."

A unisex garment which nonetheless enhanced the difference between sexes, The Thong was designed to provide the "undeniable comfort and pleasure human beings take in nakedness."

 Thong Haircut created in 1974 by Vidal Sassoon

A compromise between liberty and legality, it offered the freedom of nudism without breaking the law on public shores.

The Thong's effect can be seen today in any aerobics class as bodies are covered and uncovered in Thong-evolved leotards.

Rudi Gernreich
A Retrospective

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