THE ART OF CHANGING YOUR PART

INTRODUCING: A FACE

“See on the following pages, the changes in this face. Here, it’s a face practically in its natural state. It wears only the standard equipment of American Women: just lipstick and a faint brush of face powder. The hair is merely combed through - not set. We can therefore say,’” this is what she really looks like.”’

“Now - want to see who she can become? Turn the pages and find out what a little time and a lot of make-up can do…"

Verdura pencils and bracelets

Red saddle leather purse by Enger-Kress

THE SAME FACE: "here re-Vamped. The frank and freckled complexion is masqued and paled by a cake foundation and clear-toned powder. Lipstick makes a big change-of-costume for the face: paints on a completely different mouth. The mysterious eyes - no mystery: just black shadow, eyebrow pencil, and a thick fringe of made-to-order eyelashes."

Earrings: Jet and glitter on gossamer wires, gloves by Superb

THE SAME FACE: "wears a light tan in the country; a sun-colour she can put on and take off as easily as her sweater - for this complexion comes out of a bottle of liquid foundation. On the mouth: orange-red lipstick, boldly used. For the eyes: a shadow of green. And she's switched hair colour - just for the day - by brushing in a gilt metal powder.

Her gold glasses at Lugene. Pigskin and fabric gloves by Superb, gilded metal bracelet by Castlecliff

THE SAME FACE: "now a perfectly frank, perfectly delicious phony. Nothing real here at all - neither the lashes, (easily applied in a strip), nor the glitter on the mouth (caused by brushed-on red sequins). It's a fantasy for -well, a big ball? -a charity fashion show? -or just to prove something to yourself?

Rhinestone-paved minaudiere by Evans, earrings by Lido, rhinestone bracelets, Henri Bendel

VOGUE'S EYE VIEW OF 

CHANGING YOUR PART

"There's probably something Deeply Significant in whether those word, to you, mean changing your hair-division or changing your role. But we know that if you change the one - the other, quite likely, may happen.

After all, your '"Other"faces are you too, and there is a special refreshment in suddenly coming upon a new and shining version of yourself." Photograph: Clifford Coffin

Vogue 

October 1952

Photography: Erwin Blumenfeld

VOGUE SPRING 1953

Ruth Nuemann

Valentina

Gloria Vanderbilt

Lisa Fonssagrives

Traina-Norell

Claire Potter

Dior

Dovima

the summer coat in Everglaze cotton

Ceil Chapman

Vanity Fair

Herbert Matter

Vogue April 15, 1953

Cover Photography: Erwin Blumenfeld

Cover Design: Valentina

eyes on the fifties at devodotcom

MARCEL PROUST

Paris: Champs-Elysees 1948

Swann's Way:  "The chairs, deserted by the imposing but uninspiring company of governesses, stood empty...across the frontier guarded at regular intervals by little bastions of barley-sugar women...motionless, on the lawn nurtured by the invisible sun which here and there, kindled to a flame the point of a blade of grass."

Proust's France

The great French novelist - and the geography of his world

Vogue January 1948

Photography: Erwin Blumenfeld

devodotcom

FASHION TAKES A TURN - NOVEMBER 1949

CHRISTIAN DIOR - NEW YORK

ERWIN BLUMENFELD

MR. AND MRS. PETER THIERIOT

GOWN-MOLYNEAUX

CLIFFORD COFFIN

SARAH RIPAULT BALLGOWN

HORST

CASTILLO BALLDRESS

THE FLOOR-SWEEPING TRAIN

HORST

EVELYN TRIPP

HENRI BENDEL - CUSTOM

HORST

JEAN PATCHETT

BEN GAM

HORST

LISA FONSSAGRIVES

MAINBOCHER

IRVING PENN

JANET TAYLOR

CONSTANTIN JOFFE

MRS. WINTHROP ROCKEFELLER

JOHN RAWLINGS

THE HEAD HOOP: A PAVED GOLD-PLATED ARC

DESIGNED BY MILES WHITE

for the shingles seen in  Gentlemen Prefer Blondes 

HORST

RHINESTONE HEAD HOOP

BERGDORF GOODMAN

HORST

HRH PRINCESS MARGARET

CECIL BEATON

1930-2002

ONCE A GREAT BEAUTY

Harper's Bazaar November 1949

VOGUE -THE "MEN'S" ISSUE 1953

i want a girl in a short skirt and a long jacket

Vogue May 1953

The Men's Issue

The 1953 Man in Vogue

Blazers and White Flannels Back in The Country

The Man In Slacks

Fashion and the woman who dresses for a man

Harvey Berin

Erwin Blumenfeld

As for women's clothes, and men's feelings about them: fashions herein, too, for the women who dresses for a man - guaranteed to succeed with all but the man who doesn't notice any style of women's dressing unless it's a good salad dressing. Conclusion: please tell each other when you're pleased with each other?

The New Black

and the woman who dresses for a man

Rembrandt

Erwin Blumenfeld

The New Black

and the woman who dresses for a man

Hannah Troy

Erwin Blumenfeld

The New Slenderness

and the woman who dresses for a man

Lisa Fonssagrives in Traina-Norell

Irving Penn

The Floating Print

and the woman who dresses for a man

Count Sarmi of Elizabeth Arden

Horst P. Horst

The Floating Print

and the woman who dresses for a man

Junior Formals

Horst P. Horst

The Woman Who Dresses for Coolness

Sybil Connelly

Frances Mclaughlin

Dressing for the Paris Season

Dior

Henry Clarke

On Their Way Over: 1 Case Apiece

Paul Parnes - Timely

Milton Greene

Men On Their Way Up

Hart Schaffner & Marx - Talmack

Milton Greene

Men On Their Way Up

Haspel

John Rawlings

Man-Tamer

Marlene Dietrich, as The Ringmaster

Miss Dietrich, the eternally alluring, the woman of glamour, dares alternately to tear down the public's glamourous notions and then to rebuild them. She showed herself in a movie washing her teeth, arrived in the front lines during the war in slacks and a shirt, and changed to a beaded sheath when she sang. She wheeled her grandchildren to the park, and then recently at a benefit performance of the circus at Madison Square Garden startled the audience when she walked out (for only one night) as The Ringmaster. In this costume, which she artfully designed, she appeared in the dark immensity, with only a massive spotlight picking up the red of her coat, the diamond studs, the shining boots, the silk hat tipped to the side. Taking the microphone, she said to the entranced audience in a dark, warm, cavernous voice, "Hel-looo," adding affectionately, "Are you having any fun?" While Dynamite, "the only horse in the world able to gallop backwards," galloped backwards, some thirty photographers concentrated entirely on the lure of Miss Dietrich.

Vogue

May 1953

Marlene Dietrich

1901-1992

Once a Great Beauty